Capturing consumer heterogeneity in metric conjoint analysis using Bayesian mixture models

By Thomas Otter, Regina Tüchler, Sylvia Frühwirth-Schnatter. 2004

47 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/6b5160b93330df2971372424ae3a18447c7c0a81

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Sylvia Frühwirth-Schnatter
2. Thomas Otter

In Marketing

1. Sylvia Frühwirth-Schnatter
2. Thomas Otter

Citations in the corpus

• Bayesian Analysis of the Heterogeneity Model (2004, background): “The model, however with Q Q G K being the same in all groups, has been introduced by Verbeke and Lesaffre (1996). Later on, Verbeke and Molenberghs (2000) introduced the terminology heterogeneity model for (1).”