Unfolding the ambidextrous effects of proactive and responsive market orientation

By Dennis Herhausen. 2016

119 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6af7017c6238c8a800a90a61008dc40309ff1c06

How researchers see this paper

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1. Misagh Tasavori
2. C. Kwong
3. C. Bhattarai

Citations in the corpus

• Market orientation, market disruptiveness capability and social enterprise performance: An empirical study from the United Kingdom (2019, background): “Since then, the relationship between market orientation and economic performance has been studied in the context of commercial firms (Herhausen, 2016; Narver & Slater, 1990).”