Applying Behavior Theories to Financial Behavior

By Jing Jian Xiao. 2008

288 citations recorded by the source corpus.

This chapter discusses how two behavior theories can be applied to financial behavior research. The theory of planned behavior (TPB) is a motivational theory designed to predict and understand human behavior. The transtheoretical model of behavior change (TTM) is a multi-stage theory designed to guide people toward positive actions stage by stage. This chapter first discusses how to define financial behavior and then reviews the two theories and their applications to financial behavior. Finally, it discusses issues relevant to future research to better understand and predict financial behavior and to assist consumers to develop positive financial behaviors that improve their quality of life.

Subfields: Accounting, Economics and Econometrics, General Decision Sciences

View Paper: https://www.semanticscholar.org/paper/6a8f7e7bbb71152a8dec5c42f4bdc4f9fbe89aa2

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In Accounting

  1. Jing Jian Xiao
  2. Cheng Chen
  3. Soyeon Shim
  4. Satish Kumar
  5. Kirtika Goyal
  6. Jeffrey Dew
  7. Lei Sun
  8. Chuanyi Tang

In Economics and Econometrics

  1. Jing Jian Xiao
  2. Cheng Chen
  3. Jeffrey Dew
  4. Soyeon Shim
  5. Chuanyi Tang
  6. Satish Kumar
  7. Kirtika Goyal
  8. Lei Sun

In General Decision Sciences

  1. Jeffrey Dew
  2. Soyeon Shim
  3. Jingfei Xiao
  4. Satish Kumar
  5. Kirtika Goyal
  6. Chuanyi Tang
  7. Cheng Chen
  8. M. Gutter

Citations in the corpus