Examining Iranian tourists’ memorable experiences on destination satisfaction and behavioral intentions

By Ali Gohary, Lida Pourazizi, Fatemehalsadat Madani, Eugene Y. Chan. Current Issues in Tourism, 2020

112 citations recorded by the source corpus.

ABSTRACT This study evaluates the impact of Memorable Tourism Experiences (MTEs) on destination satisfaction, revisit intentions, and tourists’ positive word-of-mouth in the Iranian eco-tourism context. The sample consists of 389 Iranian tourists who travelled to two eco-tourism destinations: Deylaman and Rig-e-Jen. We analysed our data using Partial Least Squares Structural Equation Modelling (PLS–SEM). Nearly all MTE dimensions influenced destination satisfaction. Destination satisfaction mediated the relationship between MTEs, positive word-of-mouth, and revisit intentions. However, we could not find support for local culture in both mediation and direct impact. Our research is the first to apply MTE to eco-tourism in Iran.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6856f58ed59c6482d2a91ec1d9ef35f8770b767e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Understanding memorable tourism experiences and behavioural intentions of heritage tourists (2021, result): “The results are consistent with several previous empirical studies which identified the importance of MTE for engaging tourists in the eWOM communications and encourage them to revisit a destination (Adongo et al., 2015; Barnes et al., 2016; Gohary et al., 2020; Kim, 2018; Kim & Ritchie, 2014).”
Monitoring the impacts of tourism-based social media, risk perception and fear on tourist’s attitude and revisiting behaviour in the wake of COVID-19 pandemic (2021, background): “, 2014), brand co-creation scale from (Grissemann & Stokburger-Sauer, 2012) and revisit intention scale from (Gohary et al., 2018).”