The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time

By Thilo Kunkel, J. Doyle, Daniel C. Funk, James Du, H. McDonald. 2016

88 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Gender Studies, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/653140b46cb71715095d92a3abd7eb0e67fa72e5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. J. Doyle

In Gender Studies

1. Thilo Kunkel
2. Sangwon Na
3. J. Doyle

In Sociology and Political Science

1. Thilo Kunkel
2. Sangwon Na
3. J. Doyle

Citations in the corpus

• Exploring athlete brand image development on social media: the role of signalling through source credibility (2020, background): “…the effect of signalling does not matter for teams, which theoretically are biased as well given that athletes are a key team brand association (e.g. Kunkel et al., 2016) that is associated with the team brand through their brand architecture (Kunkel et al., 2013; Williams et al., 2015).”