Corporate reputation: Anything but superficial – the deep but fragile nature of corporate reputation
By R. Alsop. 2004
120 citations recorded by the source corpus.
Subfields: Strategy and Management
View Paper: https://www.semanticscholar.org/paper/633099c5532bc735170157e41c59260fe859552b
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In Strategy and Management
Citations in the corpus
- Making the case for the competitive advantage of corporate social responsibility (2007, background): “In general, stakeholders are waiting to see companies demonstrate more goodwill toward their customers, employees, and local communities (Alsop, 2004; Smith and Lias, 2005).”