“Like it or not”: Consumer responses to word‐of‐mouth communication in on‐line social networks

By Keith S. Coulter, Anne L. Roggeveen. 2012

149 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6325752b8b69927687086f3cb91b8b4b393d0445

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Yogesh Kumar Dwivedi
2. Ali Abdallah Alalwan
3. Nripendra P. Rana
4. Raed Salah Algharabat
5. Sushant Kumar
6. Arunima Shah
7. Raquel Sánchez-Fernández
8. David Jiménez-Castillo

In Organizational Behavior and Human Resource Management

1. Ali Abdallah Alalwan
2. Nripendra P. Rana
3. Yogesh Kumar Dwivedi
4. Raed Salah Algharabat
5. Kuttimani Tamilmani
6. Samuel Fosso Wamba
7. Pushp P. Patil
8. Wassan Al-Khowaiter

In Sociology and Political Science

1. Ali Abdallah Alalwan
2. Nripendra P. Rana
3. Yogesh Kumar Dwivedi
4. Raed Salah Algharabat
5. Kuttimani Tamilmani
6. Longbing Cao
7. Blend Ibrahim
8. Raquel Sánchez-Fernández

Citations in the corpus

• Social media in marketing: A review and analysis of the existing literature (2017, background): “In this regard, social media applications are largely considered by firms worldwide to contribute to both customers experience and customer relationship management (Coulter and Roggeveen, 2012).”