The Power of Habit: Why We Do What We Do in Life and Business

By Charles Duhigg. 2012

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Is it all a game? Understanding the principles of gamification (2015, background): “Through this mix of rewards and emotions, employees and customers in a gamified experience repeat the behavioral outcome desired by the organization in a habitual or routine form (Duhigg, 2012).”
From ordinary to extraordinary: A framework of experience types (2018, background): “It is the brain’s way of conserving energy by habitualizing behaviors that do not require conscious awareness (Duhigg, 2012).”