The Relationship between Destination Image, Food Image, and Revisiting Pattaya, Thailand

By Sarunya Lertputtarak. 2012

135 citations recorded by the source corpus.

Destination image and food image are the essences of tourists’ destination selections. The purposes of this research were to study tourists’ perception toward destination image and Thai food image as well as study the relationship between those two variables and the tourists’ intention to revisit. The research was conducted in Pattaya, Thailand. A questionnaire was used to survey 476 foreign visitors by a convenience sampling method. The results demonstrated that the respondents perceived the Pattaya image as; exciting nightlife and entertainment, communicative people, attractive tourist sightseeing and activities. Respondents perceived the Thai food image as; a good cultural experience, unique serving style, delicious, nourishing food, and exotic cooking methods, respectively. In addition, the results indicated that destination image and image of Thai food had a positive relationship with tourists’ intention to revisit.

Subfields: Food Science, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/61e37420331bd6c766a976d9912e451d9cbbc0be

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. O. Kim
2. Nara Yun
3. S. Seo
4. Ying Wang

In Sociology and Political Science

1. C. Khoo-Lattimore
2. O. Kim
3. M. Lai
4. Nara Yun
5. S. Seo
6. Ying Wang

Citations in the corpus

• Destination food image and intention to eat destination foods: a view from Korea (2017, background): “Also, Lertputtarak (2012) found that the image of Thai food was positively related to the intention to revisit.”
• Do Food Image and Food Neophobia Affect Tourist Intention to Visit a Destination? The Case of Australia (2019, background): “Similarly attributes important to tourists, such as diverse culture cuisines, food attractiveness, and variety of restaurants, were not discussed in the host studies (Lertputtarak 2012; Chang, Kivela, and Mak 2011; Seo and Yun 2015).”