Mobile Phones and Farmers’ Marketing Decisions in Ethiopia

By Getaw Tadesse, G. Bahiigwa. 2015

280 citations recorded by the source corpus.

This paper examines the impact of mobile phones on farmers’ marketing decisions and prices they receive based on household- and village-level information collected from rural Ethiopia. It explains the reason for the weak impact of mobile phones observed in this study as well as in previous studies in Africa. We argue that even though many farmers participate in information searching, the number of farmers who use mobile phones for information searching is very small. The reason for such low use of mobile phones for information searching seems to be lack of relevant information that can be accessed through mobile phones.

Subfields: Economics and Econometrics, General Agricultural and Biological Sciences, Media Technology

View Paper: https://www.semanticscholar.org/paper/6119a2110d8b0724bfd3f741cd0ecd91622e4852

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Heike Baumüller
2. Wanglin Ma
3. Haruna Sekabira
4. B. Abu
5. P. Nkegbe
6. H. Issahaku
7. M. Qaim
8. Songqing Jin

In General Agricultural and Biological Sciences

1. Haruna Sekabira
2. Heike Baumüller
3. Wanglin Ma
4. M. Qaim
5. Songqing Jin
6. Glenn Stone
7. Arjunan Subramanian
8. Kibrom T. Sibhatu

In Media Technology

1. Haruna Sekabira
2. Wanglin Ma
3. Heike Baumüller
4. M. Qaim

Citations in the corpus

• The Little We Know: An Exploratory Literature Review on the Utility of Mobile Phone‐Enabled Services for Smallholder Farmers (2018, background): “…facilities or trust are more influential in making sales decisions than price information or market linkages (e.g. Burrell and Oreglia, 2015; Frempong et al., 2007; Galperin and Mariscal, 2007; Jagun et al., 2007; Kameswari et al., 2011; Mittal et al. 2010; Molony, 2006; Tadesse and Bahiigwa, 2015)”
• Mobile Money, Agricultural Marketing, and Off-Farm Income in Uganda (2017, background): “…market information and fetch higher prices for their products (Torero and Von Braun, 2005; Jensen, 2007; Muto and Yamano, 2009; Aker, 2010; Aker, 2011; Aker and Mbiti, 2010; Sekabira et al., 2012; Nakasone et al., 2014; Tadesse and Bahiigwa, 2015; Aker and Ksoll, 2016; Blauw and Franses, 2016).”
• Does the Use of Mobile Phones by Smallholder Maize Farmers Affect Productivity in Ghana? (2018, background): “Second, there is literature linking mobile technologies to agricultural marketing (see, e.g., Li, Fu, & Li, 2007; Molony, 2008; Tadesse & Bahiigwa, 2015).”
• Do farmers gain internet dividends from E-commerce adoption? Evidence from China (2021, background): “However, the results on the impact of ICT on rural farmers are mixed partly due to the variation in regions and categories of the agricultural products (Tadesse & Bahiigawa, 2015; Shimamoto et al., 2015; Aker & Ksoll, 2016; Chang & Just, 2009; Khanal & Mishra, 2016).”