Digital Transition by COVID‐19 Pandemic? The German Food Online Retail

By Peter Dannenberg, M. Fuchs, Tim Riedler, Cathrin Wiedemann. Tijdschrift voor economische en sociale geografie = Journal of economic and social geography = Revue de geographie economique et humaine = Zeitschrift fur okonomische und soziale Geographie = Revista de geografia economica y social, 2020

255 citations recorded by the source corpus.

Abstract The COVID‐19 pandemic has led to a sharp increase in online trade. This article examines the impact of the pandemic on online grocery retail in Germany. Here we follow and refine the multi‐level perspective by Geels, and examine to what extent and why the online grocery retail expanded during the pandemic. A particular focus is on the spatial expansion into rural areas. The study shows a general upswing in the grocery trade and disproportionately high growth in online grocery trade and identifies driving and limiting factors. While COVID‐19 has opened a window of opportunity, our results indicate little transition of grocery to e‐grocery. This finding can be explained by the sudden and temporary constellation at the level of the socio‐technical regime during the pandemic. As a result, we argue for a rethinking the temporality of windows of opportunities and the related vulnerability of the innovations which need them.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/60f0d536fd5de1180b50674492def0f8b6e9aa7a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Citations in the corpus

Changes in Consumers’ Purchase Patterns as a Consequence of the COVID-19 Pandemic (2021, background): “Smart merchants have seized their chance and moved their sales to the online environment of the Internet and, thus, online shopping has experienced an incredible boom [30].”