Consumer preferences for electric vehicles in lower tier cities of China: Evidences from south Jiangsu region

By Youlin Huang, Lixian Qian. Transportation Research Part D: Transport and Environment, 2018

138 citations recorded by the source corpus.

Abstract China is the world biggest market of electric vehicles (EVs) in terms of production and sales. Existing studies on consumer preferences for EVs in China have generally focused on first-tier cities, while little attention has been paid to the lower tier cities. This exploratory study investigates consumer preferences for EVs in lower tier cities of China, by collecting stated preference (SP) data in two second-tier cities and three third-tier cities in the south Jiangsu region of China. The discrete choice modeling analysis shows that Chinese consumers in lower-tier cities are generally sensitive to monetary attributes, charging service and driving range of EVs. They also perceive Chinese vehicle brands to be disadvantaged compared with European brands. When comparing the differences in second-tier versus third-tier cities, we find that consumers in third-tier cities are more sensitive to purchase price, subsidy of purchase, and coverage of charging stations than their second-tier counterparts. This study also highlights the role of different psychological effects, such as symbols of car ownership, normative-face influence, and risk aversion, in shaping consumer preferences for EVs in lower-tier cities of China. Our results provide important implications for contextualizing government policies and marketing strategies in line with the different sizes and characteristics of the cities in China.

View Paper: https://www.semanticscholar.org/paper/608dd033fdf1910b69f43459758a674833390e54

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Citations in the corpus

Understanding the impact of reoccurring and non-financial incentives on plug-in electric vehicle adoption – A review (2019, background): “ Stated preference study that finds bus lane access doesn’t impact purchase intentions, the study has a small sample size (n=248) (Huang and Qian, 2018).”
Urban air mobility: A comprehensive review and comparative analysis with autonomous and electric ground transportation for informing future research (2021, background): “Illgen and Höck (2018) provide a review of methods used to relocate vehicles in carsharing networks. Representative studies include those by Wang, Liu, and Ma (2019) and Wang, Yang, and Zhu (2018), who examined one-way electric carsharing systems; Warrington and Ruchti (2019), who studied Philadelph”
Pleasure or profit? Surveying the purchasing intentions of potential electric vehicle adopters in China (2019, background): “Second, it utilizes a national survey, rather than previous studies focusing only on particular provinces such as Tianjin (Du et al. 2018, She et al. 2017), subnational regions such as Jiangsu (Huang and Qian 2018), or urban areas such as Shanghai (Wang et al. 2018), Hefei (Han et al. 2017), Beijing”