Digital Marketing : strategy, implementation and practice

By D. Chaffey, Fiona E. Ellis-Chadwick. 2016

695 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/6039976011be22f634578eb82af21118121f3db4

Citations in the corpus

• Toward a three-dimensional framework for omni-channel (2017, unknown): “The customer’s value-adding journey can be primarily outlined in four main stages (Frambach et al., 2007; Chaffey and Ellis-Chadwick, 2012; Lamb et al., 2014): pre-purchase, payment, delivery, and return.”