Consumer confusion over the profusion of eco-labels: lessons from a double differentiation model
By Dorothée Brécard. 2014
162 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/5fed3ccd6987386012f793bd046328c55c0f414e
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Citations in the corpus
- On the Economics of Labels: How Their Introduction Affects the Functioning of Markets and the Welfare of All Participants (2015, background): “Ecolabels are an instance where confusion is created by the presence of a large number of closely-related labels (see Brécard 2014). The analysis of competition among certifiers and the determination of the optimal number of labels still constitute lacunas in the literature. Finally, all the surveye”