Impulse buying intentions of young consumers from a hedonic shopping perspective

By D. Dey, Ankur Srivastava. 2017

90 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/5fa205e69495b3611a7ef8d29517a151d587f914

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In Marketing

1. Bambang Widagdo
2. Kenny Roz

Citations in the corpus

• Hedonic Shopping Motivation and Impulse Buying: The Effect of Website Quality on Customer Satisfaction (2021, background): “Furthermore, impulse buying is influenced by five dimensions of hedonic shopping motivation from adolescence to adulthood (Dey & Srivastava, 2017).”