Exploring consumer knowledge structures using associative network analysis

By Thorsten Teichert, Katja Schöntag. 2010

144 citations recorded by the source corpus.

Subfields: Artificial Intelligence, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/5f22eb8993b967228b42675772e9b8e903368cfa

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Artificial Intelligence

1. L. Lockshin
2. Richard Lee

In Marketing

1. L. Lockshin
2. Richard Lee

In Social Psychology

1. L. Lockshin
2. Richard Lee
3. Steve Goodman

Citations in the corpus

• Reverse Country-of-Origin Effects of Product Perceptions on Destination Image (2012, methodology): “We also draw on the theory of associative memory network (Bower 1981; Teichert and Schöntag 2010) to explain the reverse COI effects.”