The Length of Bridge Ties: Structural and Geographic Properties of Online Social Interactions

By Yana Volkovich, Salvatore Scellato, David Laniado, Cecilia Mascolo, Andreas Kaltenbrunner. 2012

38 citations recorded by the source corpus.

The popularity of the Web has allowed individuals to communicate and interact with each other on a global scale: people connect both to close friends and acquaintances, creating ties that can bridge otherwise separated groups of people. Recent evidence suggests that spatial distance is still affecting social links established on online platforms, with online ties preferentially connecting closer people. In this work we study the relationships between interaction strength, spatial distance and structural position of ties between members of a large-scale online social networking platform, Tuenti. We discover that ties in highly connected social groups tend to span shorter distances than connections bridging together otherwise separated portions of the network. We also find that such bridging connections have lower social interaction levels than ties within the inner core of the network and ties connecting to its periphery. Our results suggest that spatial constraints on online social networks are intimately connected to structural network properties, with important consequences for information diffusion.

Subfields: Communication, Statistical and Nonlinear Physics

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In Communication

In Statistical and Nonlinear Physics

Citations in the corpus

Social Data: Biases, Methodological Pitfalls, and Ethical Boundaries (2019, background): “Geography has been linked to the properties of online social networks (Poblete et al., 2011; Scellato et al., 2011), with the likelihood of a social link decreasing with the distance among users, with consequences for information diﬀusion (Volkovich et al., 2012).”