Price competition between green and non green products under corporate social responsible firm
By Shib Sankar Sana. 2020
303 citations recorded by the source corpus.
Abstract This article deals with a newsvendor inventory model in light of green product marketing of corporate social responsible firms. In this model, comparison between green and non green marketing is analyzed including subsidy and tax implementation by Government where the Government offers higher subsidy and lower tax to the green producer unlike the lower subsidy and higher tax to the non green producer. There is also price contest between green and non green producer as the demands of the products are dependent on sales price, carbon emission and corporate social responsibility index. Assuming the cost and profit parameters, an expected profit function of the systems is formulated and maximized analytically. Finally, numerical examples are illustrated to justify the proposed model.
Subfields: Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/5e740571a8d5fc0c9d535e48203c265cb83dddf5
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Citations in the corpus
- Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation (2020, background): “Green consumers consume the products willingly, or actively seek out those are not harmful to the environment and satisfy consumers’ needs [5,38].”