'I love my Jeep, because it is tough like me' : The influence of product-personality congruence on product attachment

By P. Govers. 2004

111 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/5e43065f2fa74ad1aa782b859ccf5087d3d83688

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. P. Desmet
2. Paul Hekkert
3. Hendrik N. J. Schifferstein
4. Rick Porcelijn
5. J. Blijlevens
6. M. Dijk
7. A. V. D. van den Tol

Citations in the corpus

• Tools for Sustainable Product Design: Additive Manufacturing (2010, unknown): “Govers and Mugge, 2004 argue that if an object is highly desirable its longevity is extended, and its negative impact on the environment is therefore reduced.”
• Framework of product experience (2007, background): “Govers and Mugge (2004), for example, indicated that people become more attached to products with a personality that is similar to their own personality than to products with a dissimilar personality.”