Purchase occasion influence on the role of music in advertising

By M. Alpert, Judy I. Alpert, Elliot N. Maltz. 2005

187 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5e3ef52fca12f3a568b92d21ab65d17a9078eef2