Prior Attitudes, Salient Value Similarity, and Dimensionality: Toward an Integrative Model of Trust in Risk Regulation

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Household energy use: Applying behavioural economics to understand consumer decision-making and behaviour (2015, background): “This previous research underscores how important it is for behavioural interventions that promote energy conservation to be delivered by individuals and/or organisations seen to possess attributes conducive to trust such as competence, reliability, objectivity, openness, fairness, consistency, faith”
Emotions, Trust, and Perceived Risk: Affective and Cognitive Routes to Flood Preparedness Behavior (2011, result): “Poortinga and Pidgeon(32) suggested that trust and affect share similarities because they reflect more general attitudes toward risk, which in turn drive more specific risk judgments.”