An exploration of relations between visual appeal, trustworthiness and perceived usability of homepages

By Gitte Lindgaard, Cathy Dudek, Devjani Sen, Livia Sumegi, Patrick Noonan. TCHI, 2011

345 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/5c9a148d8651d98a664b5c5f00d3afd1c6564790

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Javier A. Bargas-Avila
2. Klaus Opwis
3. Alexandre N. Tuch
4. Eva E. Presslaber
5. Markus Karl Stöcklin

In Marketing

1. Javier A. Bargas-Avila
2. Klaus Opwis
3. Costas Boletsis

In Social Psychology

1. Javier A. Bargas-Avila
2. Klaus Opwis
3. Alexandre N. Tuch
4. Eva E. Presslaber
5. Markus Karl Stöcklin

Citations in the corpus

• Predicting users' first impressions of website aesthetics with a quantification of perceived visual complexity and colorfulness (2013, background): “This aesthetic response seems to not only precede judgements about websites, it also influences them in an interaction that has been referred to as the “halo effect”: Websites that are perceived as beautiful are also perceived as usable [23, 14, 28, 22] and trustworthy [22].”
• The role of visual complexity and prototypicality regarding first impression of websites: Working towards understanding aesthetic judgments (2012, methodology): “Lindgaard et al. (2011) , study 1 Attractiveness 50 ; 20 first and second trial: 50 ms yes Visual appeal a Shows that results of prior studies in this field can be replicated, even if masking 1 is used.”