Creating value from Social Big Data: Implications for Smart Tourism Destinations

By Pasquale Del Vecchio, Gioconda Mele, Valentina Ndou, Giustina Secundo. Information Processing & Management, 2017

347 citations recorded by the source corpus.

Abstract This paper aims to demonstrate how the huge amount of Social Big Data available from tourists can nurture the value creation process for a Smart Tourism Destination. Applying a multiple-case study analysis, the paper explores a set of regional tourist experiences related to a Southern European region and destination, to derive patterns and opportunities of value creation generated by Big Data in tourism. Findings present and discuss evidence in terms of improving decision-making, creating marketing strategies with more personalized offerings, transparency and trust in dialogue with customers and stakeholders, and emergence of new business models. Finally, implications are presented for researchers and practitioners interested in the managerial exploitation of Big Data in the context of information-intensive industries and mainly in Tourism.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5a70d42e0ad9b263044aeab33cdfefdc6ee39625

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In Information Systems and Management

  1. Valentina Ndou
  2. Gioconda Mele
  3. Pasquale Del Vecchio

In Sociology and Political Science

  1. Valentina Ndou
  2. Gioconda Mele
  3. Pasquale Del Vecchio

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