How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment

By A. Gerber, J. Gimpel, Donald P. Green, D. Shaw. American Political Science Review, 2011

484 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/59e90003a316c021e27409e01cb35661ad4581ae

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Citations in the corpus

Evaluating Online Labor Markets for Experimental Research: Amazon.com's Mechanical Turk (2012, unknown): “For example, recent research in political science on the rate at which treatment effects decay (Chong and Druckman 2010; Gerber, Gimpel, Green, and Shaw 2011) has led to concerns that survey experiments may overstate the effects of manipulations relative to what one would observe over longer…”
Media and Politics (2015, background): “A more reasonable assumption is perhaps that directly experienced information decays more slowly than information recalled from memory by priming (as discussed by Gerber et al., 2011).”
Political Advertising and Election Results (2018, background): “Commercials appear to be ineffective at engaging the electorate (Ashworth and Clinton 2007; Krasno and Green 2008), and their impact on individuals’ opinions is extremely short-lived (Gerber et al. 2011).”
Student Awareness of Costs and Benefits of Educational Decisions: Effects of an Information Campaign and Media Exposure (2014, unknown): “television/cinema has been found to have an impact on behaviour – for example political advertising on voter preferences (Gerber et al. 2011); release of violent films and rate of”
The Long-lasting Effects of Newspaper Op-Eds on Public Opinion (2018, background): “As Gerber et al. (2011) point out, large treatment effects followed by steep decay undermine the idea that op-eds are actually changing minds, but rather making particular considerations more accessible when taking the survey.”
The Design of Field Experiments With Survey Outcomes: A Framework for Selecting More Efficient, Robust, and Ethical Designs (2017, background): “…FTF No n/a No Gerber (2004) Phone No No n/a No Gerber, Karlan, and Bergan (2009) Phone No n/a No Gerber, Huber, and Washington (2010) Phone n/a No Gerber et al. (2011) Phone No No n/a Humphreys and Weinstein (2012) FTF No n/a Miller and Robyn (1975) Phone No n/a Rogers and Nickerson (2013)…”
The Welfare Effects of Social Media (2019, background): “…(Bartels 1993; Besley and Burgess 2001; DellaVigna and Kaplan 2007; Enikolopov, Petrova and Zhuravskaya 2011; Gentzkow 2006; Gerber and Green 2000; Gerber et al. 2011; Gerber, Karlan and Bergan 2009; Huber and Arceneaux 2007; Martin and Yurukoglu 2017; Olken 2009; and Spenkuch and Toniatti 2016);…”
Estimating Average Causal Effects Under Interference Between Units (2013, background): “Brown and Lilford (2006) review applications of stepped-wedge designs in medical research, and Gerber et al. (2011) is an application from political science.”
The Cognitive Revolution and the Political Psychology of Elite Decision Making (2013, background): “2 See for example Gerber et al. 2011.”
A digital media literacy intervention increases discernment between mainstream and false news in the United States and India (2020, background): “, in persuasion and framing studies) decay quickly over time (48), although providing participants with novel information may have more long-lasting effects (49).”
Do Online Advertisements Increase Political Candidates’ Name Recognition or Favorability? Evidence from Randomized Field Experiments (2014, background): “…experiments that have found sizeable short-term effects of mass communication on candidate choice in both low-salience (Panagopoulos and Green 2008; Gerber et al. 2011b) and high-salience elections (Huber and Arceneaux 2007; Gerber et al. 2011a).27 However, a rich research tradition also raises…”