SWOT analysis applications: An integrative literature review

By Mostafa A. Benzaghta, Abdulaziz Elwalda, M. Mousa, Ismail Erkan, Mushfiqur Rahman. Journal of Global Business Insights, 2021

529 citations recorded by the source corpus.

A strengths, weaknesses, opportunities, and threats (SWOT) analysis has become a key tool used by businesses for strategic planning. Scholars have conducted SWOT research for over six decades. However, a collective understanding of SWOT analysis remains vague. This study accessed, analyzed, and synthesized the SWOT literature, allowing for new theoretical perspectives and frameworks to emerge. Using an integrative literature review, this study reviewed SWOT studies historically, providing a greater understanding of the SWOT analysis in different sectors and the different approaches used in SWOT studies. Furthermore, it fills the knowledge gap in the strategic planning context and indicates meaningful implications for managers that could help improve their strategic decisions.

Subfields: Demography, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/58c6933d57b625742d09175122c444eac0af457b