Representations of older adults in television advertisements

By Monica M. Lee, B. Carpenter, L. Meyers. 2007

123 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/58094aa2f0ae53163bfc84f76cadc67cb0a6fe37

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Eugène Loos
2. Loredana Ivan

Citations in the corpus

• Visual Ageism in the Media (2018, background): “discourse (Loos 2013). As Rozanova (2010) argues, successful ageing is problematic “in prescribing how older adults should age, rather than seeking to understand and to describe how different people make meaning of their lives as they age” (p.”