Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films

By Simon Hudson, D. Hudson, J. Peloza. 2008

89 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Information Systems and Management, Marketing

View Paper: https://www.semanticscholar.org/paper/57e0356fff6d09dce18acc3da935ed4b27c271cf