Swift Guanxi in Online Marketplaces: The Role of Computer-Mediated Communication Technologies

By Carol Xiaojuan Ou, Paul A. Pavlou, Robert M. Davison. MIS Q., 2014

592 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/568dc96d89ccf930f653ecd5bca908e64a3e6dc5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Iván Ventre
2. Diana Kolbe

In Organizational Behavior and Human Resource Management

1. Iván Ventre
2. Diana Kolbe

In Sociology and Political Science

1. Iván Ventre
2. Diana Kolbe

Citations in the corpus

• The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective (2020, background): “Benevolence is the interest in creating a relationship, avoiding opportunist situations (Ou, Pavlou, and Davison 2014).”