Using trade fairs in key account management

By J. Blythe. 2002

119 citations recorded by the source corpus.

Subfields: Sociology and Political Science, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/55eae13ee095738a2cb565666434e4367274a1d0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Sociology and Political Science

1. H. Bathelt
2. N. Schuldt

In Tourism, Leisure and Hospitality Management

1. N. Schuldt
2. H. Bathelt

Citations in the corpus

• International Trade Fairs and Global Buzz, Part I: Ecology of Global Buzz (2010, background): “This provides instant insights that would be extremely difficult to acquire through other means (Sharland & Balogh, 1996; Blythe, 2002).”