Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized Model

By C. Nakata, Kelly L. Weidner. 2012

272 citations recorded by the source corpus.

Subfields: Business and International Management

View Paper: https://www.semanticscholar.org/paper/55d5683b7331cdf3fdffc8b97e635ca64ae674e6

Citations in the corpus

• The Creation and Diffusion of Innovation in Developing Countries : A Systematic Literature Review (2016, unknown): “An efficient approach is working backward from the constraints and circumstances, to ensure that the innovation is well received (Nakata and Weidner, 2012).”