Redesigning Promotion Strategy For E-commerce Competitiveness Through Pricing and Recommendation

By Yuanchun Jiang, J. Shang, Yezheng Liu, J. May. 2015

68 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing, Strategy and Management

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Di Wang
2. Matthew Goldman
3. Justin M. Rao
4. Mengting Wan
5. Jie Liu
6. Matt Taddy
7. Julian McAuley
8. Dimitrios Lymberopoulos

In Strategy and Management

1. Justin M. Rao
2. Matt Taddy
3. Julian McAuley

Citations in the corpus

• Modeling Consumer Preferences and Price Sensitivities from Large-Scale Grocery Shopping Transaction Logs (2017, background): “Optimization of online promotions in the context of recommendation has been recently studied [19,20], where the reservation price (i.”