Mediatization or mediation? Alternative understandings of the emergent space of digital storytelling

By Nick Couldry. New Media & Society, 2008

668 citations recorded by the source corpus.

This article reviews the social potential of digital storytelling, and in particular its potential to contribute to the strengthening of democracy. Through answering this question, it seeks to test out the relative strengths and weaknesses of two competing concepts for grasping the wider consequences of media for the social world: the concept of mediatization and the concept of mediation. It is argued that mediatization (developed, for example, by Stig Hjarvard and Winfried Schulz) is stronger at addressing aspects of media textuality, suggesting that a unitary media-based logic is at work. In spite of its apparent vagueness, mediation (developed in particular by Roger Silverstone) provides more flexibility for thinking about the open-ended and dialectical social transformations which, as with the printed book, may come in time to be articulated with the new form of digital storytelling.

Subfields: Communication, Speech and Hearing

View Paper: https://www.semanticscholar.org/paper/53c26e44e58ce1820254e685f7c976cc7a035018

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Hubert Knoblauch
2. Ulrike Klinger
3. Jakob Svensson

In Speech and Hearing

1. Hubert Knoblauch
2. Ulrike Klinger
3. Jakob Svensson

Citations in the corpus

• Communicative Constructivism and Mediatization (2013, background): “The notion is initiated, discussed and clarified by Blumler and Kavanagh (1999), Mazzoleni and Schulz (1999), Krotz (2001), Schulz (2004), Couldry (2008a), Lundby (2009), Livingstone (2009), Hartmann and Hepp (2010) and Krotz and Hepp (2012), among others.”
• The emergence of network media logic in political communication: A theoretical approach (2015, background): “Couldry (2008) criticizes what he claims is a tendency in some mediatization approaches to identify “one single type of media-based logic that supercedes older logics” (Couldry, 2008: 378) and that social transformations are “too heterogeneous to be reduced to a single media logic” (Couldry, 2008).”
• Alternative and Activist New Media (2011, neutral): “Retrieved May 5, 2010: http:// www.hkbu.edu.hk/~jour/DN2003/Nicholas.html.”