Mobility as a Service: Development scenarios and implications for public transport

By Göran Smith, Jana Sochor, I. Karlsson. Research on Transport Economics, 2018

217 citations recorded by the source corpus.

Bundled offerings that facilitate using multiple means for solving everyday travel needs are proposed to hold potential to facilitate a modal shift from private cars to servitized transport modes, including public transport (PT). This type of offering, often coined Mobility as a Service (MaaS), may require new forms of partnerships, in which private actors play a larger role in the creation of public value. Accordingly, based on input from 19 interviews with MaaS actors active in West Sweden, this paper explores how MaaS could develop and how PT might be affected. Three predictive scenarios are identified – market-driven, public-controlled and public-private – and the implications for future PT, in terms of the scope, usage, access, business model, competence structure and brand value, are discussed in relation to these. The authors conclude that finding a regulatory ‘sweet spot’ that drives innovation and secures public benefits will be key for future developments.

Subfields: Automotive Engineering, Marketing, Transportation

View Paper: https://www.semanticscholar.org/paper/5372489f73decd43575e22299b8745ab85d00021

How researchers see this paper

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In Automotive Engineering

1. MariAnne Karlsson
2. Göran Smith
3. Jana Sochor

In Marketing

1. MariAnne Karlsson
2. Göran Smith
3. Jana Sochor

In Transportation

1. MariAnne Karlsson
2. Göran Smith
3. Jana Sochor

Citations in the corpus

• Public–private innovation: barriers in the case of mobility as a service in West Sweden (2019, methodology): “Principal illustration of a transition from the current system to an integrated MaaS system (adopted from Smith, Sochor, and Karlsson 2018).”