Vantagem competitiva: os modelos teóricos atuais e a convergência entre estratégia e teoria organizacional

By F. C. Vasconcelos, A. Cyrino. 2000

245 citations recorded by the source corpus.

This article analyzes the convergence between business strategy and organizational theory, by making a detailed comparative study of four theories focusing competitive advantage phenomena. These theories include the strategic positioning school, the resource-based view, the market processes and the dynamic competencies theory. We conclude the convergence between organizational theory and business strategy is a promising research opportunity for both disciplines.

Subfields: Information Systems and Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/52d310b62120dddf2e64e61aded2a5298a6115e4