A hard look at hard laddering

By Joan M. Phillips, Thomas J. Reynolds. 2009

96 citations recorded by the source corpus.

Subfields: Food Science, Social Psychology

View Paper: https://www.semanticscholar.org/paper/4f46c1c23f0db6f0c2270d9711d9cb1e33a2ecd4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. Thorsten Gruber
2. Thomas Jägel
3. K. Keeling
4. Alexander E. Reppel

In Social Psychology

1. Thorsten Gruber
2. Thomas Jägel
3. K. Keeling
4. Alexander E. Reppel

Citations in the corpus

• Individual values and motivational complexities in ethical clothing consumption: A means-end approach (2012, background): “Nevertheless, Philipps and Reynolds ( 2009 ) criticise hard laddering approaches, as respondents might not reach high levels of abstraction due to a lack of probing opportunity by an interviewer.”