The efficacy of shopping value in predicting destination loyalty
By E. Sirakaya-Turk, Y. Ekinci, Drew Martin. 2015
119 citations recorded by the source corpus.
Recognizing the importance of tourism's experiential aspects, this research examines how hedonic and utilitarian values relate to tourist's overall shopping experience satisfaction and destination loyalty. Study findings suggest both hedonic and utilitarian shopping values are strongly linked to overall shopping satisfaction. Overall shopping satisfaction fully mediates utilitarian shopping value's effect on destination repatronage intention (DRI), destination word-of-mouth (DWoM), and partially mediates hedonic shopping value's (HSV) effect on DRI and DWoM. Study results advance consumer behavior theory and offer managerial implications for retailers operating in a rapidly maturing tourism destination in Turkey's Mediterranean region.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/4e510ef85608e94e37beca9298835ae720167185
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Destination loyalty modeling of the global tourism (2016, background): “Sirakaya-Turk et al. (2015) and Sonmez and Graefe (1998) find a significant relationship between previous travel experience and future tourist visitation behavior.”