Application of planned behavior theory to predicting volunteer enrollment by college students in a campus-based program

By M. Okun, Erin S. Sloane. 2002

106 citations recorded by the source corpus.

The present study tested two hypotheses derived from the theory of planned behavior regarding volunteer enrollment by college students in a campus-based program. Undergraduates ( N = 647) enrolled in eight sections of Introduction to Psychology received a recruitment message for volunteering through a campus-based program. Following exposure to the recruitment message, students completed a questionnaire and two months later the enrollment records of the campus-based program were checked. Consistent with the theory of planned behavior, attitude, subjective norm and perceived behavioral control predicted intent –  and intent, in turn, predicted volunteer enrollment in the campus-based program. However, less than 33% of the students with the maximum possible intention score of six subsequently enrolled to volunteer in the campus-based program.

Subfields: Applied Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4dc78a8ed2fb2435c5d8d9b6af12d2067944be9e

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