Strategic introduction of the marketplace channel under spillovers from online to offline sales

By Yingchen Yan, R. Zhao, Zhibing Liu. European Journal of Operational Research, 2017

314 citations recorded by the source corpus.

Subfields: Management Information Systems, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/4d9981cadc5e8a318112a6235c456f98322303fc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Yushi Tsunoda
2. Yusuke Zennyo

In Management Science and Operations Research

1. Yushi Tsunoda
2. Yusuke Zennyo

In Marketing

1. Yushi Tsunoda
2. Yusuke Zennyo

Citations in the corpus

• Platform Information Transparency and Effects on Third‐Party Suppliers and Offline Retailers (2021, background): “Moreover, Abhishek et al. (2015), Tan and Carrillo (2017), Lu et al. (2018), and Yan et al. (2018) allow suppliers to distribute their products through offline retail channels in addition to online platform channels.”