Classifying the segmentation of customer value via RFM model and RS theory

By Ching-Hsue Cheng, You-Shyang Chen. Expert systems with applications, 2009

481 citations recorded by the source corpus.

Subfields: Computational Theory and Mathematics, Information Systems, Marketing

View Paper: https://www.semanticscholar.org/paper/4d74ac30d7682fceff7fac4efb2bb362235712c3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems

1. Yinhai Wang

In Marketing

1. Robert E. Hinson
2. M. Mahmoud
3. P. Anim

Citations in the corpus

• Mining smart card data for transit riders’ travel patterns (2013, methodology): “Clustering algorithms have been widely used to investigate customer loyalty in the retail and on-line shopping industries (Mauri, 2003; Cheng and Chen, 2009).”
• Service innovation and customer satisfaction: the role of customer value creation (2017, background): “Many companies fail to meet customer expectations with respect to creating customer value (Cheng and Chen, 2009; Klingmann, 2007; Van Riel and Lievens, 2004), probably because managers are not completely sure of what brings value to the customer, or how it is created.”