Social Media Marketing: An Hour a Day

By Dave Evans. 2008

433 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Professional Team Sport and Twitter: Gratifications Sought and Obtained by Followers (2014, background): “From a sport communication perspective, leagues and teams need to provide compelling tweets to help grow their socialmedia footprint (Evans, 2008).”
Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust (2020, background): “According to Evans (2008), brands that use social network platforms have the possibility to promote their brand, generate awareness which in turn leads to actual purchase.”
Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization (2019, background): “In the past, most companies directed all of their advertising efforts towards traditional media such as the television and radio (Evans, 2010).”