Price Competition and Advertising Signals: Signaling by Competing Senders

By Mark N. Hertzendorf, P. Overgaard. 2001

116 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/4d58ac9fda5b1a7e766eb4213692b78c6570aa1f

Citations in the corpus