Qualitative research methods in public relations and marketing communications

By C. Daymon, I. Holloway. 2002

905 citations recorded by the source corpus.

Subfields: Communication, Marketing

View Paper: https://www.semanticscholar.org/paper/4b9092c7378a05a5638e879a3aa1d4747f534164

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In Communication

1. Lorraine Brown
2. P. Watson

In Marketing

1. Lorraine Brown

Citations in the corpus

• The initial stage of the international sojourn: excitement or culture shock? (2008, background): “Nevertheless, ethnographers often feel that similar settings are likely to produce similar data, and that theory-based generalisation can be achieved, involving the transfer of theoretical concepts found from one situation to other settings and conditions (Daymon & Holloway, 2002).”
• Language and Anxiety: An Ethnographic Study of International Postgraduate Students (2008, background): “Ethnographers mostly use purposive sampling, selecting a specific location and students (Daymon and Holloway 2002).”
• Understanding the experiences of female doctoral students (2010, background): “…were transcribed in full by the researchers; this has the advantage of bringing them close to the data, allowing them to recall incidents from the day of the interview and permitting initial analysis to take place during transcription when nascent ideas may form (Daymon and Holloway 2002).”