Implicit (and explicit) racial attitudes barely changed during Barack Obama’s presidential campaign and early presidency

By Kathleen Schmidt, Brian A. Nosek. Journal of Experimental Social Psychology, 2010

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Abstract As a high-status, omnipresent Black exemplar, Barack Obama and his rise to the presidency of the United States may have induced a cultural shift in implicit racial attitudes, much like controlled exposures to positive Black and negative White exemplars have done in the laboratory ( Dasgupta & Greenwald, 2001 ). With a very large, heterogeneous sample collected daily for 2.5 years prior to, during and after the 2008 election season (N = 479,405), we observed very little evidence of systematic change in implicit and explicit racial attitudes overall, within subgroups, or for particular notable dates. Malleability of racial attitudes – implicit or explicit – may be conditional on more features than the mere presence of high-status counter-stereotypic exemplars.

Subfields: Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4af78218acdbbbd8528d77ad4bbd1d80b01154c2

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