Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research

By Eva K. Foedermayr, Adamantios Diamantopoulos. 2008

112 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/4a310a79b2005ad1101b38f2c6a1d93a6fee1452

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ming-Hsiang Chen
2. C. Su
3. C. Tsai
4. Wanqing Lv

Citations in the corpus

• U.S. Sustainable Food Market Generation Z Consumer Segments (2019, background): “The use of different basis variables in a segmentation approach provides more options to consider in the formulation of a marketing strategy, which counters the theory that there is only one basis for the segmentation of a market [38,39].”