An integrative model for social marketing

By R. Lefebvre. 2011

301 citations recorded by the source corpus.

Subfields: Business and International Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/49f7f106751575f9ead997dfd930c286dc40b7b6

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In Marketing

1. S. Rundle‐Thiele

Citations in the corpus

• Minimizing alcohol harm: A systematic social marketing review (2000–2014) ☆ (2015, background): “Social marketing has been used to combat problem behaviours for over 40 years (Lefebvre, 2011), and the early development of social marketing focused on health promotion messages (Andreasen, 2003).”