Demand Control: The Case for Demarketing as a Visitor and Environmental Management Tool

By S. Beeton, R. Benfield. 2002

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Protected areas, conservation and tourism – financing the sustainable dream (2014, background): “It can also play a role in achieving the organisational goals and mission, notably of educating visitors about biodiversity or to “demarket” a protected area with a view to reducing negative tourism impacts (Beeton & Benfield, 2002; Sharpley & Pearce, 2007).”
Organic, incremental and induced paths to sustainable mass tourism convergence (2012, background): “Counter-strategies might include official or unofficial quotas (as respectively through visitor number restrictions and higher user fees), demarketing campaigns (Beeton & Benfield, 2002), and visitor education.”