The Economics of the Online Advertising Industry

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The Future of Work in the ‘Sharing Economy’. Market Efficiency and Equitable Opportunities or Unfair Precarisation? (2016, unknown): “…2003, 2006) and was used later by Wright (Wright, 2004) and Armstrong (Armstrong, 2006) In parallel, Evans used the expression ‘two-sided platforms’ (Evans, 2003a, 2003b) and was one of the first to systematically apply this perspective to what he called the web economy (Evans, 2008a, 2008b, 2009).”
Scoping the Sharing Economy: Origins, Definitions, Impact and Regulatory Issues (2016, background): “…‘two-sided platforms’ (Evans, 2003a, 2003b) and was one of the first to systematically apply this perspective to what he called the web economy (Evans, 2008a, 2008b, 2009) On the other hand, Parker & Van Alstyne (Parker & Van Alstyne, 2000; Parker & Alstyne, 2005) were converging on…”
Online advertising and privacy (2014, unknown): “The match may be based for instance on the correspondence between the publisher’s See Evans (2008) and Evans (2009) for insightful discussions about this industry.”
Competition and antitrust in internet markets (2016, background): “Therefore, many commentators suggest that Google’s success is also a result of its superior quality (see, e.g., Evans, 2008; Argenton and Prüfer, 2012).”