Co-creating animal-based tourist experiences: Attention, involvement and memorability

By Ana Cláudia Campos, Júlio da Costa Mendes, Patrícia Oom do Valle, N. Scott. 2017

169 citations recorded by the source corpus.

In this study co-creation, defined as a tourist's subjectively lived on-site experience involving actively participation and interaction, is found to enhance attention, involvement, and memorability. A conceptual model of on-site co-creation is proposed and empirically tested in the context of two experiences with dolphins in a marine life park. Results were analysed using SEM and reveal that co-creation significantly influences attention and involvement and also that the higher levels of attention and involvement generated are associated with memorability.

Subfields: Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4811c9fc0e26ce4c4c6c42238c56a76855ddb7ab

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In Social Psychology

  1. Bo Meng

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  2. Bo Meng

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