Persuasive Advertising: Evidence-based Principles

By J. Armstrong, Gerry Lukeman, Sandeep Patnaik. 2010

114 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/47b44552be4658dd79aa61b2a1ff3d482d0bed8d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Bowen Ruan
2. Zoe Y. Lu
3. Christopher K. Hsee
4. Michel Tuan Pham
5. Paul Slovic

Citations in the corpus

• The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty (2018, background): “Indeed,most ads reveal the name of a brand/product up front and involve no uncertainty (Armstrong 2010; Stewart and Furse 1986).”