Consumer boycotts: The impact of the Iraq war on French wine sales in the U.S.
By Larry W. Chavis, Phillip Leslie. 2009
147 citations recorded by the source corpus.
The French opposition to the war in Iraq in early 2003 prompted calls for a boycott of French wine in the US. We measure the magnitude of consumers’ participation in the boycott, and look at basic evidence of who participates. Conservative estimates indicate that the boycott resulted in 26% lower weekly sales at its peak, and 13% lower sales over the 6 months period that we estimate the boycott lasted. Although theory suggests consumers would not participate in boycotts due to a free-rider problem, these findings indicate that businesses should be concerned that consumers may boycott their products. We also find that neither political preferences nor media attention are important determinants of boycott participation.
Subfields: Economics and Econometrics, Sociology and Political Science, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/47ae6a5299ceeb5896480d71ff82e6dce0031c84
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In Economics and Econometrics
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- Yongxiang Wang
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In Sociology and Political Science
In Strategy and Management
Citations in the corpus
- Country-Specific Sentiment and Security Prices (2011, unknown): “Chavis and Leslie (2009) suggest that the unofficial US boycott of French wine alone cost France $112 million.”
- Nationalism and Economic Exchange: Evidence from Shocks to Sino-Japanese Relations (2014, background): “Also related is a pair of recent studies on the effect of consumer backlash on French wine purchases in the United States following France’s protests against the Iraq War (Ashenfelter, Ciccarella, and Shatz 2007; Chavis and Leslie 2009).”